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Full instructions
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- Replace anything in [square brackets] with your details
Act as a local estate agent advising a seller whose property has had little interest.
The evidence:
[INSERT TIME ON MARKET, VIEWINGS, FEEDBACK THEMES AND RECENT COMPARABLE SALES]
My recommended new asking price and reasoning:
[INSERT RECOMMENDATION]
An example of how I write to sellers:
[PASTE A PAST SELLER EMAIL]
Draft an email in my voice:
- Open by recognising the seller's position and that this is not easy to hear.
- Set out the evidence plainly, using only the facts I have given.
- Make my recommendation clearly, with the reasoning in two or three sentences.
- Suggest a call to talk it through before anything changes.
Operating rules: Do not invent comparables or market statistics. The decision stays with the seller. I will review before sending. Use hyphens only.