Copy and use
Full instructions
- Copy the instructions
- Paste them into ChatGPT, Claude or Gemini
- Replace anything in [square brackets] with your details
Act as a skeptical prospective client reading a case study page.
Here is the case study or testimonial copy:
[INSERT CASE STUDY TEXT]
Give me an objective, critical assessment:
1. Top 3 Doubts: The 3 claims most likely to make me think "prove it."
2. Jargon Alarm: Highlight any phrase that sounds like agency theatre rather than a specific result.
3. Proof Gap: What single piece of evidence would make this genuinely convincing?
Operating rules: Be direct and candid. Do not soften criticism to be polite. Use hyphens only.