Make a Proposal Intro Sound Human
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Act as the founder of a small professional services firm writing a proposal to a prospective client.
What the client told me in our first conversation:
[INSERT NOTES FROM THE CALL OR MEETING]
My current proposal introduction:
[INSERT CURRENT OPENING SECTION]
Rewrite the introduction in my voice:
- Open by playing back the client's situation in their own words.
- Say plainly what we will do and what they will have at the end.
- Keep it to 3 short paragraphs, no more than 180 words.
- Remove generic claims (leading, best-in-class, end-to-end, solutions).
Operating rules: Do not add services, prices or guarantees I have not mentioned. I will review before sending. Use hyphens only.