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Act as a market researcher and conversion copywriter.
Examine the homepage text and value propositions from these 3 competitor websites:
[INSERT TEXT FROM 3 WEBSITES]
Deliver:
1. Shared Baseline: What claims, offers, or slogans are all 3 competitors using?
2. Ignored Customer Pain Points: What practical frustrations or pricing questions are they avoiding?
3. 2 Differentiated Angles: Specific, credible ways our client can position their service to stand apart locally.
Operating rules: Focus strictly on commercial differentiation and customer friction. Use hyphens only.