The offer's accepted, everyone's relieved, and then the chain goes silent for weeks while a solicitor sits on an email. Your buyer starts ringing you asking if it's dead.
You're the last to know anything's actually stalled, then you're the one reassuring a nervous buyer with nothing concrete to say. It compounds: every week of silence chips a little more trust away, so by the time you do find out what's happening, you're already behind on managing it.
Watch the chain for replies, notice when it's actually gone quiet, and have both the chase to the solicitor and the update to your client ready to go.
Imagine being the one who tells your buyer what's happening, before they've had to ring and ask. Fewer anxious calls, and a client who trusts you're on top of it, because you are.
There's an example of this here.
See exactly how watching the chain works, step by step.
See the example