Someone posts in a local Facebook group asking if anyone knows a good painter, plumber, electrician, whoever you are. By the time you happen to see it, if you ever do, three other trades have already replied.
That's work you never even knew you were in the running for. And it compounds: this happens every week groups like this exist, so missing it once isn't the real cost, missing it as a pattern, week after week, is.
Watch for that exact moment, and have a short, honest reply ready, friendly, not a sales pitch, for you to approve before anything goes out.
Imagine never hearing about a lost job three weeks later from a friend. Instead, you're the first honest reply in the thread, every time it happens.
There's an example of this here.
See exactly how spotting and replying works, step by step.
See the example