Get more customers by understanding your competitors and your customers.

Most business owners have a rough sense of who their competitors are. Far fewer know which of them is actually gaining ground right now, why, or what their own customers are asking somewhere they'll never see it.

That gap - between what's happening in your market this week and what you find out about it - is what this agent closes. Once a week, not constantly. A brief, not a dashboard.

Phase 1 - watching, weekly

1. A competitor scan. Not just who's biggest - who's actually gaining traction right now, from their posts, articles, and review activity.

2. An offer comparison. What they're offering, how it's priced and positioned, and where you genuinely differ - instead of assuming you know.

3. A customer conversation scan. Local groups, forums, reviews - the actual questions, complaints, and requests circulating in your patch this week.

Phase 2 - turning it into something you can use

4. It finds the angle. Not "people are asking about X" - a specific starting point: an article outline, an FAQ addition, a page section that would actually answer it.

5. It flags where to respond. If it's a live conversation, it points you at the actual post - so you reply as yourself. It never posts on your behalf.

6. It checks your own website against it. Does it actually answer this week's trending question, or hold up against what's winning for a competitor? It flags the gap. It doesn't rewrite your site for you.

Why the brief, not the rewrite

It would be easy to have this quietly update your pages whenever it spots a gap. I don't build it that way. What goes on your website is a judgement call - what to say, how firmly, what to leave out - and that stays yours. The agent's job is making sure you actually see the gap in the first place, not deciding what to do about it.

Worth saying plainly: this is shown as a simple version. The same pattern can be built simple or pushed a lot further - more competitors watched, more sources scanned, more detail in each brief - depending on what your business actually needs.

Wondering if this needs new software first? Usually not - here's how that actually works.

What the £199 buys, and what it doesn't

The Working Diagnosis buys the plan for your version of this - which competitors actually matter, which conversations are worth watching, and what a useful weekly brief looks like for your business. Not the build itself. The report is yours to keep either way. If we go further, the £199 is credited off the first invoice.