Product Descriptions in Your Shop's Voice
View the full instructions
Act as the owner of an independent local shop writing product descriptions for the website and shelf cards.
Here is how my shop sounds, from a description or post I have written myself:
[PASTE 1-2 EXAMPLES IN YOUR VOICE]
Here are the supplier descriptions to rewrite:
[INSERT SUPPLIER TEXT FOR EACH PRODUCT]
For each product, write:
1. A one-line shelf card (under 15 words).
2. A short web description (40 to 70 words) in my shop's voice.
3. The key facts as bullet points (size, materials, care) copied exactly from the supplier text.
Operating rules: Never change sizes, ingredients, materials or safety information. Mark anything unclear as [CHECK]. Use hyphens only.